MKTG3131 - Principles of Marketing

This course introduces students to the nature and scope of marketing. This introduction includes concepts such as: the basic marketing functions, marketing strategy, promotion, market planning, and pricing. Students also learn about the strategic importance of marketing to an enterprise, whether it be a profit-oriented business firm or nonprofit organization. Prerequisite(s): ECON 2106 or AECO 2258, with a minimum grade of C.