MKTG3131

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Principles of Marketing

Dept of Business BU

Subject code

MKTG

Course Number

3131

Department(s)

Dept of Business

Description

This course introduces students to the nature and scope of marketing. This introduction includes concepts such as: the basic marketing functions, marketing strategy, promotion, market planning, and pricing. Students also learn about the strategic importance of marketing to an enterprise, whether it be a profit-oriented business firm or nonprofit organization.

Prerequisite(s): ECON 2106 or AECO 2258, with a minimum grade of C.