MKTG3340 - Consumer Behavior
Course Subject Code
This course is a study of the consumer decision-making process and the factors influencing it. Psychological, sociological, economic, and cultural anthropological factors are examined. Their impact on marketing formulation, both domestic and international is emphasized. This course reviews market research methods of gathering primary and secondary consumer behavior information. Prerequisite(s): MKTG 3131 or AECO 2260, with a minimum grade of C.