AGCM4010 - Comm Campaign Dev Ag NR

General

Course Subject Code

AGCM

Course Number

4010

Course Title

Comm Campaign Dev Ag NR

Course Description

This course is designed to provide students with specific steps and tasks to introduce them to developing a plan that utilizes elements of the marketing mix, a consistent theme, and carefully developed strategies and tactics in order to achieve a communications or marketing objective. Students will discover principles, procedures and methods in public relations and marketing.Prerequisite(s): COMM 3850 or AECO 1150 with a minimum grade of C.

Min

3