2019-2020 Catalog 
    
    Oct 23, 2019  
2019-2020 Catalog
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MKTG 3131 - Principles of Marketing


Credit Hour(s) 3

This course introduces students to the nature and scope of marketing. This introduction includes concepts such as: the basic marketing functions, marketing strategy, promotion, market planning, and pricing. Students will also learn about the strategic importance of marketing to an enterprise, whether it be a profit-oriented business firm or nonprofit organization.  Fall, Spring

Prerequisite(s) ECON 2106  or AECO 2258 , with a minimum grade of C.



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