MKTG4800 - Marketing Management
General
Course Subject Code
MKTG
Course Number
4800
Course Title
Marketing Management
Course Description
This course is specifically designed for those students who are about to begin a marketing related career. This comprehensive course helps students develop the skills required to address real-world marketing problems. Students are required to read case studies, identify problems, communicate potential solutions, and critique solutions provided by their peers. Prerequisite(s): MKTG 3131 or AECO 2260, with a minimum grade of C.