MKTG4100 - Social Media Marketing

General

Course Subject Code

MKTG

Course Number

4100

Course Title

Social Media Marketing

Course Description

This course surveys the use of social media tools and technology for marketing purposes. It investigates the relevance and importance of these tools to new and emerging marketing processes. Students develop a social media plan for a selected business. Prerequisite(s): MKTG 3131 or AECO 2260, with a minimum grade of C.

Min

3